Realtor marketing is critical to your success as a real estate agent. Without making a substantial effort to market your services to your target audience, these is a good chance that your business would quickly dry up and you would be forced to find another line of work. Many real estate agents fall into a rut with their marketing, touting the same message repeatedly. This often occurs when the original message produced a great initial response. After all, if it worked one time, it should continue to work well for you. However, the reality is that your marketing message needs to be refined regularly if you want to enjoy the best results from your Realtor marketing efforts. These are some of the top signs that indicate you need to revamp your marketing efforts.
You Are Not As Busy As You Would Like to Be
One of the most significant and glaring signs that your marketing message is not as effective as it could be is if your phone is not ringing. Despite not changing the amount of realtor marketing you are doing, you may be generating fewer leads. This may indicate that your audience is tuning out your marketing message or that it is not appealing to them in some way. Remember to offer your target audience helpful tips and relevant advice in your marketing message so that you give them a reason to read through it.
Marketing Analytics Reveal Less Interest in Your Marketing Messages
If you are not using analytics to evaluate your marketing messages, you may want to make this change as soon as possible. For example, analytics are often used with email marketing. Through email marketing analytics, you can determine how many of your messages are being opened, how many times they are being opened, if your audience is clicking on links embedded in the message and more. In some cases, simply changing the image or making the link easier to find can be very helpful to boost marketing results.
Your Website Traffic Declines
Most real estate agents use a traffic counter to monitor how many visitors their professional website gets. A smart idea is to monitor the counter on a weekly basis, and it is especially helpful to check it after running a major marketing campaign. If you notice that your website is not getting the hits that it used to get, improving your SEO efforts, writing new blogs for your website or taking other efforts to drive traffic to your website can be helpful.
Marketing is a veritable necessity for most real estate agents. Without it, your target audience may simply never hear your name or know to contact you for assistance when they want to buy or sell property. If you notice any of these signs, now may be a great time to revisit your marketing strategy.